![]() ![]() ![]() Authors and writers with a reputation have the chance to negotiate this fee with the Substack team. Substack makes money by charging its creators a 10% commission on their monthly subscription revenue. Substack offers them a sanctuary where they can express their views to a paying audience who wants to hear what they say on specific topics. Cancel culture is claiming the reputations and livelihoods of many writers. Substack is a haven for writers publishing content on controversial subjects, like politics. ![]() This strategy is called the "flywheel effect," developed by Jim Collins. The company incentivizes its creators to produce world-class content, as the better their writing and content, the more subscribers they attract, and the more income they receive.īy bringing the world's top writers to its platform with the promise of creating another income stream for the creator, Substack builds its reputation for being the go-to site for accessing written content online. Substack operates a subscription-based business model. Substack is available for desktops, and the company has yet to issue a dedicated Android or iOS app for mobile devices. Many new authors offer their content for free to attract new subscribers and build their reputation. Interested users can read through a couple of the creator's articles before signing up as a paying subscriber to the creator's account. There are hundreds of categories on Substack, from politics to sports, tech, and many more. Readers follow the creator, spending money on a subscription tier offered by the writer. The company operates a similar model to Patreon, where creators can charge for subscriptions to their accounts. Substack is an online platform designed specifically for writers. Keep scrolling for more details on their business model and how they make money. While the company is yet to launch an IPO, it raised $82.4 million across four rounds of VC funding and received a $650 million valuation after its Series B fundraising round. After its launch in 2017, Substack received a flood of new creator accounts, amassing 500,000 subscribers to its platform in just a few months. It plays host to many prominent writers that fled traditional media due to "cancel culture."īari Weiss, former NYT editor, and controversial journalist Glenn Greenwald are some of the platform's most recognized creators. Substack aims to be a censorship-free platform allowing writers to create an additional revenue stream for their work. The company has its headquarters in San Francisco, California. Jairaj Sethi, Chris Best, and Hamish McKenzie founded Substack in 2017. Substack makes money by charging a 10% fee to creators on their monthly earnings through the site.Substack allows anyone to set up paid newsletters or articles promoting their written content for a subscription fee.Substack is an online platform catering to writers and authors.The click-through rates, subscription numbers and comments on your newsletter on the platform itself are good indicators. To evaluate its success, Substack doesn’t even need special tools for newsletter-tracking. Twitter posts referring to content or mentions within other newsletters increase the awareness of a Substack newsletter enormously. Traffic around a Substack newsletter is an obvious factor in the success of a newsletter. Meanwhile, many categories on Substack are already covered by top newsletters, so it can be worth finding a new niche for your own newsletter. Newsletters published two to four times a week are more likely to attract paying readers. Continuity and newsletter release time are also essential factors for success on the platform. The most important thing is that the content demonstrates expertise and appeals to the readership. Which category this is plays a rather subordinate role for the success of the newsletters. Successful Substack newsletters have one thing in common, namely that they all focus strongly on a s ingle category. ![]()
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